How to Make Your Offer Stand Out

In a competitive market, buyers are constantly looking for ways to differentiate themselves. As sellers review multiple offers and must decide which one they like best, will your offer get lost in the mix? Here's how to make your offer stand out from the rest.

Write a Personal Letter

The process of reviewing offers is often a bit impersonal. After all, sellers are not normally present at showings and therefore have not met any of the buyers. Instead, they review letters and numbers in the offer. What are the prices, deposits, closing dates, etc. They rarely have any personal information to consider.

Just as buying a home might be very emotional, so can selling a home. By including a letter with your offer, you are appealing to a seller on a more personal and emotional level. This is how you can make your offer stand out and improve your chances of success.

Include a Thoughtful Gift

This may seem like cheating or bribery, but there's nothing that says you can't include a thoughtful gift or gesture with your offer. While visiting a home, if you notice the family has children, perhaps you include a toy or something to help with their eventual move. If the family has particular interests such as sports or a hobby, you might include something related to that. For instance, if the owners are avid gardeners, you could include seeds to start a garden at their new home. At the very least, you might reference a common interest in your personal letter. In such a competitive market, anything that you can do to sweeten the deal or make your offer stand out is worth a try!

Other Ways to Make Your Offer Stand Out

There may be other ways to make your offer stand out, depending on the seller, their circumstances, and market conditions. Perhaps certain terms or concessions within your offer will help. Consult with your real estate agent for tips and ideas on how you can gain an advantage.

If you are not already working with a Florida real estate agent, give us a call. Our experienced team is available to assist with all of your real estate needs!


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